Red Ribbon Week first began in 1985 as a symbol of parents’ commitment to raise drug awareness about the destruction they can cause for families and communities. In 1988, National Family Partnership sponsored the first National Red Ribbon Celebration. Since that time, the campaign has reached millions of U.S. children and families. Today, the Red Ribbon serves as a symbol to motivate communities to educate youth and encourage participation in drug prevention activities. The National Family Partnership and its network of individuals and organizations continue to deliver his message of hope to millions of people every year, through the National Red Ribbon Campaign.
USD 475 celebrates Red Ribbon Week by having various activities and chances for students to dress in specified attire each day. Monday was “Wear Red for Red Ribbon Week” in some schools. There were other days to include “Be a Super Hero” and dress as a super hero, or “Dress for Success” and dress as your dream career. These chances to dress in specified attire gave the students opportunities to feel a connection to the week and what it represents, opposition against drugs and the goal of setting their aspirations higher for more positive outcomes.